About Us
Our Story
At Sera Natural, we believe skincare should be simple, effective, and truly transformative. In a world crowded with endless products and confusing routines, we set out to create science-backed, dermatologist trusted skincare that’s clean, conscious, and clinically proven, always putting your skin first.
The name Sera comes from serum & water, symbols of purity, clarity, and life itself. Like water, we believe beauty flows from simplicity: formulas designed to nourish, protect, and restore balance without unnecessary complexity.
Every product we create is powered by clinically backed actives and nature’s finest extracts, carefully crafted to deliver visible results while respecting your skin barrier. At Sera Natural, we believe less is more - fewer products, smarter formulations, and uncompromised quality.
Simple Solutions for Beautiful Skin
Brand Story
As a woman who had to rebuild her life at the age of 57, Sera Natural co-founder Shashi understands how important it is to find strength, confidence, and care in the little things we do for ourselves. For her, skincare became more than a routine - it became a way to heal, to embrace self-care, and to begin again with purpose.
Having experienced first-hand how complicated and overwhelming skincare had become, Shashi became determined to create something simpler. She believed that skincare should be honest, effective, and uncomplicated, products that deliver results without unnecessary complexity.
Driven by this vision, she founded Sera Natural - a line of clean, conscious, and clinically proven skincare that embodies purity and resilience. Every product reflects her belief that it is never too late to start again, to care for yourself, and to feel confident in your own skin.
Our Mission
Our mission is to make high-performance skincare effortless and accessible. We create products that combine proven science with thoughtful, clean formulations, designed to work in harmony with your skin, never against it.
We’re committed to purity and purpose in everything we do. From sourcing ingredients to crafting cruelty-free formulations, we focus only on what your skin truly needs. No unnecessary fillers, no harsh irritants, no distractions - just effective, functional skincare you can trust.
At Sera Natural, we aim to simplify skincare while elevating results, empowering you to feel confident in your skin, every single day.
Formulation Approach
PURE
CLEAN
CLINICALLY PROVEN
MADE WITH CARE
FOR ALL SKIN TYPES
At Sera Natural, we believe that what goes into your skincare matters as much as the results it delivers. Every formulation is created with intention, blending clinically proven actives with potent natural extracts to achieve visible results while respecting your skin’s natural balance.
We focus on functional ingredients that serve a clear purpose, avoiding unnecessary fillers, harsh chemicals, and toxins. Each product is dermatologically tested, cruelty-free, and consciously crafted to be as gentle as it is effective. By combining the precision of science with the purity of nature, we create skincare that feels refreshing, soothing, and effortlessly transformative.
Design Philosophy
Our creative philosophy is inspired by water - timeless, fluid, and essential to life. Just as water adapts and flows with ease, we believe skincare should feel effortless and deeply connected to nature. At Sera Natural, this belief is reflected in every detail from the way we formulate our products to the way we design our packaging and storytelling.
We embrace minimalism, not as a trend, but as a way of life. Clean lines, soft tones, and uncluttered aesthetics allow the true essence of our products to shine. Every element is thoughtfully designed to create an experience of serenity and sophistication, making skincare a calming ritual rather than a complicated task.
Sera Natural is more than just skincare; it is a philosophy of balance, authenticity, and timeless beauty. Through our products, we invite you to slow down, simplify, and rediscover the natural strength and radiance of your skin.