Privacy Policy

This Privacy Policy outlines the collection, use, and protection of your personal data when you access and use the website of Sera Natural, operated by Rich & Fresh Consumer Private Limited. By accessing or using our website, you agree to the terms outlined in this Privacy Policy. The terms "We" / "Us" / "Our" refer to Rich & Fresh Consumer Private Limited, and "You" / "Your" / "Yourself" refer to the users.

This Privacy Policy is governed by the provisions of the Information Technology Act, 2000, and related rules. It is an electronic record, and your acceptance of this Privacy Policy is implied by your use of the website. If you do not agree with this policy, we request that you refrain from using our website.

Information Collection

We collect personal information that you voluntarily provide while using our website, including your name, email address, phone number, payment details, and shipping address. This information is necessary for us to process your orders, deliver products, and offer customer support. Additionally, we may collect non-personally identifiable information such as your IP address, browser type, and pages visited on our website, which helps us improve user experience and analyze trends.

Cookies and Tracking

We use cookies to enhance the functionality of our website. Cookies are small text files stored on your device to remember preferences and help us improve the services we offer. The information gathered from cookies includes details about your browsing habits, which helps us personalize content and advertisements to better serve you. You can disable cookies through your browser settings, but doing so may affect the functionality of the website.

Use of Information

The information we collect is used for several purposes to ensure a seamless experience for our users. It helps us process transactions and provide customer support to address your inquiries and concerns efficiently. Additionally, we use the information to send you relevant updates, promotional offers, and newsletters, but only if you have opted to receive such communications. We also use the collected data to enhance our website, services, and overall user experience, tailoring them to your preferences and needs.

In some cases, we may share your information with trusted third-party service providers and affiliates solely to fulfil our services, such as payment processing and order fulfilment. We ensure that these third parties handle your data in accordance with the applicable privacy laws and take necessary precautions to protect your information.

Data Security

We take appropriate measures to safeguard your personal information from unauthorized access, use, or disclosure. This includes employing encryption techniques, secure data storage systems, and regular security audits. However, please be aware that no method of data transmission over the internet is completely secure. While we make efforts to protect your data, we cannot guarantee absolute security.

Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information in the following limited circumstances:

  • To comply with legal obligations or to respond to government requests.
  • To prevent fraud, security threats, or violations of our terms of service.
  • To protect our rights or property, including intellectual property.

Accessing and Modifying Your Information

You have the right to access, correct, update, or delete your personal information stored with us. If you wish to modify your data or opt out of marketing communications, please contact us via email. We will respond to your request promptly, in accordance with applicable laws.

Third-Party Links

Our website may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party websites you visit.

Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including resolving disputes and complying with legal obligations. If you wish to have your personal information deleted, please contact us, and we will ensure that your request is processed in accordance with applicable law.

Updates to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. Any updates will be posted on this page, and the "Last Updated" date will be revised accordingly. Your continued use of the website after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

Contact Information

If you have any questions or concerns regarding this Privacy Policy or how we handle your personal data, please contact us at the following email: care@seranatural.com.
By using our website, you consent to the collection, use, and processing of your personal information in accordance with this Privacy Policy.